What is the Best pH Balance for Shampoo?
Understanding the optimal pH balance for shampoo is crucial for maintaining healthy hair and scalp. This comprehensive guide will explore the science behind pH-balanced shampoos, their benefits, and how to choose the right product for your hair type. We’ll also delve into the impact of water hardness on shampoo effectiveness and discuss innovative pH-balanced hair care solutions.
What is pH and why does it matter for hair?
pH is a measure of how acidic or alkaline a substance is on a scale from 0 to 14. A pH of 7 is considered neutral, while values below 7 are acidic, and those above 7 are alkaline. When it comes to hair care, pH plays a vital role in maintaining the health and appearance of your hair and scalp.
Hair has a naturally acidic pH, typically ranging from 4.5 to 5.5. This slightly acidic environment helps to keep the hair cuticle closed, which is essential for maintaining shine, smoothness, and overall hair health. The scalp also has a natural pH balance, usually around 5.5, which supports a healthy microbiome and helps prevent issues like dandruff and excessive oiliness.
Using hair care products with the wrong pH can disrupt this delicate balance, leading to various hair and scalp problems:
Cuticle damage: Alkaline products can cause the hair cuticle to open, making hair more prone to damage, frizz, and breakage.
Scalp irritation: Products that are too acidic or too alkaline can irritate the scalp, leading to itching, flaking, and inflammation.
Bacterial growth: An imbalanced pH can create an environment that promotes the growth of harmful bacteria on the scalp.
Color fading: For those with colored hair, using products with an improper pH can cause the color to fade more quickly.
Moisture loss: An unbalanced pH can lead to moisture loss in the hair, resulting in dryness and brittleness.
Understanding the importance of pH in hair care is the first step towards choosing the right shampoo and maintaining healthy, beautiful hair.
What is the ideal pH range for shampoos?
The ideal pH range for shampoos typically falls between 4.5 and 6.5, which closely mimics the natural pH of hair and scalp. This slightly acidic to neutral range helps maintain the hair’s protective barrier, preserves its natural oils, and supports a healthy scalp environment.
Different hair types and conditions may benefit from specific pH levels within this range:
Normal to oily hair: pH 5.0 – 5.5
Dry or damaged hair: pH 5.5 – 6.0
Color-treated hair: pH 4.5 – 5.5
Curly or textured hair: pH 5.5 – 6.5
It’s important to note that while these ranges are generally beneficial, individual hair needs may vary. Some people might find that their hair responds better to shampoos at the lower or higher end of this range.
Shampoos with a pH higher than 7 (alkaline) can be harsh on the hair and scalp, potentially causing:
- Cuticle lifting and damage
- Increased frizz and tangling
- Scalp irritation and dryness
- Faster color fading for dyed hair
On the other hand, shampoos with an extremely low pH (below 4.5) may:
- Cause excessive drying of the hair and scalp
- Lead to brittleness and breakage
- Irritate sensitive scalps
When selecting a shampoo, look for products that explicitly state their pH level or are marketed as “pH-balanced.” If the pH isn’t listed, you can test it at home using pH strips, which are readily available at most drugstores or online.
Remember that the ideal pH for your hair may change over time due to factors such as age, hormonal changes, or environmental conditions. Pay attention to how your hair and scalp respond to different products and adjust accordingly.
What are the benefits of using pH-balanced shampoos?
Using pH-balanced shampoos offers numerous benefits for your hair and scalp health. These products are formulated to work in harmony with your hair’s natural chemistry, providing optimal cleansing while maintaining the integrity of your hair and scalp. Here are the key advantages of incorporating pH-balanced shampoos into your hair care routine:
Improved hair health: pH-balanced shampoos help maintain the hair’s natural protective barrier, reducing damage and keeping hair stronger and healthier over time.
Enhanced shine and smoothness: By keeping the hair cuticle closed, these shampoos promote smoother, shinier hair that’s less prone to frizz and tangling.
Color protection: For those with colored hair, pH-balanced shampoos help preserve hair color by preventing the cuticle from opening and allowing color molecules to escape.
Scalp health: A balanced pH supports a healthy scalp microbiome, reducing the risk of issues like dandruff, excessive oiliness, or dryness.
Reduced irritation: pH-balanced formulas are generally gentler on the scalp, making them suitable for those with sensitive skin or scalp conditions.
Better moisture retention: These shampoos help hair retain its natural moisture, reducing the need for additional conditioning treatments.
Improved product effectiveness: When the hair’s pH is balanced, it’s better able to absorb and benefit from other hair care products in your routine.
Long-term hair protection: Regular use of pH-balanced shampoos can help prevent long-term damage to the hair structure, reducing issues like breakage and split ends.
Balanced oil production: By maintaining the scalp’s natural pH, these shampoos can help regulate sebum production, benefiting both oily and dry hair types.
Enhanced manageability: Hair washed with pH-balanced shampoos is often easier to style and manage due to its improved overall condition.
To illustrate the impact of pH-balanced shampoos on different hair concerns, consider the following table:
Hair Concern | Impact of pH-Balanced Shampoo |
---|---|
Frizz | Reduces frizz by keeping the cuticle smooth and closed |
Dryness | Helps retain natural moisture and prevents over-stripping of oils |
Oiliness | Balances sebum production without over-drying the scalp |
Color-treated | Prolongs color vibrancy by preventing premature fading |
Damage | Minimizes further damage and supports hair’s natural repair processes |
Scalp issues | Promotes a healthy scalp environment, reducing irritation and flaking |
By choosing a pH-balanced shampoo that aligns with your specific hair needs, you can address multiple concerns simultaneously while promoting overall hair and scalp health.
How can you choose the right pH-balanced shampoo for your hair type?
Selecting the right pH-balanced shampoo for your hair type is essential for achieving optimal results. Different hair types and conditions require specific care, and understanding your hair’s unique needs will help you make an informed choice. Here’s a guide to help you select the best pH-balanced shampoo for various hair types and concerns:
Fine or oily hair:
Look for shampoos with a pH between 5.0 and 5.5. These formulations help control excess oil production without stripping the hair and scalp of necessary moisture. Ingredients to seek out include:
– Salicylic acid
– Tea tree oil
– Citrus extracts
Dry or damaged hair:
Opt for shampoos with a slightly higher pH, around 5.5 to 6.0. These products are typically more moisturizing and help repair the hair’s protective barrier. Beneficial ingredients include:
– Glycerin
– Aloe vera
– Panthenol
Color-treated hair:
Choose shampoos with a lower pH, between 4.5 and 5.5, to help seal the cuticle and preserve color. Look for products that are specifically formulated for color-treated hair and contain:
– Keratin
– UV filters
– Antioxidants
Curly or textured hair:
Curly hair tends to be drier and more prone to frizz, so opt for shampoos with a pH between 5.5 and 6.5. These formulations help maintain moisture and define curls. Key ingredients to look for include:
– Shea butter
– Coconut oil
– Hydrolyzed proteins
Sensitive scalp:
If you have a sensitive scalp or are prone to irritation, choose shampoos with a pH close to that of the scalp (around 5.5). Look for gentle, fragrance-free formulations with soothing ingredients such as:
– Chamomile
– Aloe vera
– Oat extract
Dandruff-prone hair:
For those dealing with dandruff, look for pH-balanced anti-dandruff shampoos with a pH between 5.5 and 6.5. Effective ingredients include:
– Zinc pyrithione
– Ketoconazole
– Salicylic acid
When selecting a pH-balanced shampoo, consider these additional factors:
Hair porosity: High porosity hair may benefit from slightly more acidic shampoos to help seal the cuticle, while low porosity hair might do better with a pH closer to neutral.
Water hardness: If you live in an area with hard water, you may need to choose a shampoo with a slightly lower pH to counteract the alkalinity of the water.
Frequency of washing: If you wash your hair daily, opt for a milder, more hydrating pH-balanced shampoo to prevent over-cleansing.
Styling habits: If you frequently use heat styling tools or chemical treatments, choose a pH-balanced shampoo with added protective ingredients.
Remember that finding the right pH-balanced shampoo may require some trial and error. Pay attention to how your hair and scalp feel after using a new product, and don’t hesitate to adjust your choice if needed. It’s also beneficial to consult with a hair care professional or dermatologist for personalized recommendations, especially if you have specific hair or scalp concerns.
How do you read and interpret pH information on shampoo labels?
Understanding how to read and interpret pH information on shampoo labels is crucial for making informed decisions about your hair care products. While not all shampoos explicitly state their pH level, many pH-balanced products provide this information. Here’s a guide to help you navigate shampoo labels and understand pH-related claims:
Explicit pH statements:
Some shampoos clearly state their pH level on the label. Look for phrases like “pH 5.5” or “pH balanced at 6.0.” These direct statements are the most straightforward way to determine a product’s pH.
pH range indications:
Instead of a specific number, some products may provide a pH range, such as “pH 4.5-5.5.” This gives you an idea of where the product falls on the pH scale while allowing for slight variations in formulation.
pH-balanced claims:
Many shampoos use terms like “pH-balanced” or “pH-optimized” without specifying a number. While these claims suggest that the product is formulated to match the natural pH of hair and scalp, the exact pH level may vary.
Acid-balanced terminology:
Some products use phrases like “acid-balanced” or “mildly acidic.” These typically indicate a pH below 7, which is generally beneficial for hair.
Color-safe claims:
Shampoos marketed as “color-safe” often have a lower pH (around 4.5-5.5) to help preserve hair color, even if they don’t explicitly state the pH level.
Natural or organic claims:
While not directly related to pH, products marketed as natural or organic may have a pH closer to that of hair and scalp. However, this isn’t guaranteed, so look for additional pH information.
When pH information isn’t readily available on the label, consider these strategies:
Ingredient list analysis:
Look for ingredients that indicate pH level:
– Citric acid or other fruit acids suggest a lower pH
– Sodium hydroxide or potassium hydroxide may indicate a higher pH
Brand research:
Visit the brand’s website or contact their customer service for more detailed product information, including pH levels.
pH testing:
Use pH testing strips at home to determine the exact pH of your shampoo.
Professional advice:
Consult with a hair care professional or dermatologist for recommendations on pH-appropriate products for your hair type.
It’s important to note that while pH is a significant factor in shampoo selection, it’s not the only consideration. Other factors to keep in mind when reading shampoo labels include:
Sulfate content: Look for sulfate-free options if you have sensitive skin or color-treated hair.
Moisturizing ingredients: Identify hydrating components like glycerin, aloe vera, or natural oils for dry hair.
Clarifying agents: For oily hair, look for ingredients like salicylic acid or tea tree oil.
Protein content: If your hair needs strengthening, look for products containing keratin or other proteins.
Fragrance: Consider fragrance-free options if you have sensitive skin or prefer unscented products.
Remember that the effectiveness of a shampoo depends on various factors, including your hair type, scalp condition, and overall hair care routine. While pH is an important consideration, it’s just one piece of the puzzle in finding the right shampoo for your needs.
What impact does water hardness have on shampoo pH?
Water hardness can significantly impact the effectiveness of your shampoo and its pH balance. Hard water contains high levels of minerals, primarily calcium and magnesium, which can interact with your shampoo and affect how it performs on your hair and scalp. Understanding this relationship is crucial for maintaining optimal hair health, especially if you live in an area with hard water.
How water hardness affects shampoo pH:
Alkalinity increase: Hard water is typically more alkaline than soft water, with a pH ranging from 7.0 to 8.5. When mixed with shampoo, it can raise the overall pH of the solution on your hair.
pH buffering: Some shampoos are formulated with pH buffers to maintain their intended pH level even when mixed with hard water. However, very hard water may still overcome these buffers.
Mineral buildup: The minerals in hard water can accumulate on the hair shaft, potentially altering the hair’s pH over time and making it more difficult for shampoo to penetrate and cleanse effectively.
Reduced lathering: Hard water can decrease the lathering ability of shampoos, which may lead to using more product and potentially disrupting the intended pH balance.
Effects on hair and scalp:
The interaction between hard water and shampoo pH can lead to several hair and scalp issues:
Dryness and brittleness: The alkaline nature of hard water can cause the hair cuticle to lift, leading to moisture loss and increased brittleness.
Color fading: For those with colored hair, hard water can accelerate color fading by keeping the cuticle open and allowing color molecules to escape.
Scalp irritation: The altered pH can disrupt the scalp’s natural balance, potentially leading to irritation, itchiness, or dandruff.
Product buildup: Minerals from hard water can combine with shampoo residue, creating a film on the hair that dulls its appearance and weighs it down.
Strategies for managing hard water effects:
To mitigate the impact of hard water on your shampoo’s pH and overall hair health, consider the following approaches:
Use a chelating shampoo: These specialized shampoos are designed to remove mineral buildup from hard water. Use them once a week or as needed.
Install a water softener: A whole-house water softening system can significantly reduce water hardness, benefiting both your hair and skin.
Use a shower filter: A less expensive alternative to a whole-house system, shower filters can help reduce mineral content in your shower water.
Pre-treat your hair: Before shampooing, rinse your hair with filtered water or a diluted apple cider vinegar solution to help neutralize hard water effects.
Choose low-pH shampoos: Opt for shampoos with a slightly lower pH (around 4.5-5.5) to counteract the alkalinity of hard water.
Use leave-in treatments: Apply a leave-in conditioner or hair oil after washing to help seal the cuticle and protect hair from hard water between washes.
Final rinse with filtered water: If possible, use filtered or distilled water for your final hair rinse to remove any remaining hard water residue.
Understanding the relationship between water hardness and shampoo pH can help you make more informed decisions about your hair care routine. By taking steps to address hard water issues, you can ensure that your pH-balanced shampoo works as intended, promoting healthier, more manageable hair.
How can pH-balanced shampoos address specific hair concerns?
pH-balanced shampoos can effectively address a wide range of hair concerns by maintaining the optimal environment for hair and scalp health. By keeping thehair’s pH at the ideal level, these shampoos can help alleviate various issues and promote overall hair health. Here’s how pH-balanced shampoos can address specific hair concerns:
Frizz and flyaways:
pH-balanced shampoos help keep the hair cuticle smooth and closed, reducing frizz and flyaways. By maintaining the hair’s natural acidity, these shampoos prevent the cuticle from lifting, which is a common cause of frizzy hair.
Dryness and brittleness:
Shampoos with a pH close to that of hair (4.5-5.5) help retain moisture by preventing excessive stripping of natural oils. This is particularly beneficial for those with dry or brittle hair, as it helps maintain the hair’s natural hydration levels.
Oily scalp and hair:
pH-balanced formulations can help regulate sebum production on the scalp. By maintaining the scalp’s natural pH, these shampoos prevent the overproduction of oil that often occurs when the scalp is stripped of its natural oils by harsh, alkaline products.
Dandruff and scalp irritation:
A balanced pH helps maintain a healthy scalp microbiome, which can reduce the occurrence of dandruff and scalp irritation. Some pH-balanced shampoos also include anti-fungal ingredients to specifically target dandruff-causing organisms.
Color-treated hair:
pH-balanced shampoos, especially those with a slightly acidic pH, help preserve hair color by keeping the cuticle sealed. This prevents color molecules from escaping and protects against premature fading.
Curly and textured hair:
Curly hair tends to be more prone to dryness and frizz. pH-balanced shampoos help maintain moisture and define curls by keeping the cuticle smooth and preventing excessive swelling of the hair shaft.
Hair breakage and split ends:
By maintaining the hair’s natural pH, these shampoos help strengthen the hair shaft and reduce the likelihood of breakage and split ends. The closed cuticle also helps protect the inner structure of the hair from damage.
Scalp psoriasis and eczema:
For those with sensitive scalp conditions, pH-balanced shampoos can help minimize irritation and maintain a healthy scalp environment. Look for formulations that also include soothing ingredients like aloe vera or chamomile.
Hair thinning and loss:
While pH-balanced shampoos can’t directly prevent hair loss, they can create a healthier scalp environment that supports hair growth. By maintaining proper pH levels, these shampoos help ensure that hair follicles are not blocked or damaged by product buildup or scalp irritation.
To illustrate how pH-balanced shampoos address these concerns compared to non-pH-balanced options, consider the following table:
Hair Concern | pH-Balanced Shampoo | Non-pH-Balanced Shampoo |
---|---|---|
Frizz | Smooths cuticle, reduces frizz | May lift cuticle, increasing frizz |
Dryness | Retains natural moisture | Can strip natural oils, causing dryness |
Oiliness | Regulates sebum production | May over-strip, leading to increased oil production |
Dandruff | Supports healthy scalp microbiome | Can disrupt scalp balance, worsening dandruff |
Color protection | Helps maintain color vibrancy | May cause faster color fading |
Curl definition | Enhances natural curl pattern | Can disrupt curl structure |
Breakage | Strengthens hair shaft | May weaken hair, increasing breakage risk |
When choosing a pH-balanced shampoo for specific concerns, look for additional ingredients that target your particular issue. For example:
For dandruff: Zinc pyrithione, ketoconazole, or salicylic acid
For dryness: Glycerin, hyaluronic acid, or natural oils
For color protection: UV filters and antioxidants
For curl enhancement: Proteins and moisturizing agents like shea butter
Remember that while pH-balanced shampoos can significantly improve many hair concerns, they work best as part of a comprehensive hair care routine that includes proper conditioning, regular trims, and a healthy diet.
Is it possible to adjust the pH of your shampoo at home?
While it’s generally recommended to use professionally formulated pH-balanced shampoos, there are situations where you might want to adjust the pH of your shampoo at home. This can be particularly useful if you’re dealing with hard water issues or if you find that your current shampoo is not quite right for your hair type. However, it’s important to approach this process with caution to avoid damaging your hair or scalp.
Here’s a guide on how to adjust shampoo pH at home, along with important considerations:
Testing your shampoo’s pH:
Before making any adjustments, it’s crucial to know your shampoo’s current pH level. You can do this using:
- pH testing strips (available at most drugstores)
- A digital pH meter (more accurate but also more expensive)
To test, mix a small amount of shampoo with distilled water and use the pH strip or meter to measure the pH.
Lowering the pH (making shampoo more acidic):
If your shampoo is too alkaline, you can lower its pH by adding small amounts of acidic ingredients:
- Apple cider vinegar (ACV): Start with 1/4 teaspoon per ounce of shampoo
- Lemon juice: Use sparingly, as it can lighten hair color
- Citric acid: A more precise option, but requires careful measurement
Raising the pH (making shampoo more alkaline):
While it’s less common to need to raise the pH of shampoo, you can do so by adding:
- Baking soda: Start with a very small amount, about 1/8 teaspoon per ounce of shampoo
- Distilled water: Can slightly raise pH if your shampoo is very acidic
Step-by-step process:
- Measure out a small amount of shampoo (e.g., 1 ounce) in a clean container.
- Test the initial pH.
- Add a very small amount of your chosen pH adjuster.
- Mix thoroughly and retest the pH.
- Repeat steps 3-4 until you reach the desired pH level.
- Once you’ve found the right ratio, you can adjust a larger quantity of shampoo.
Important considerations:
Precision is key: Small changes in pH can have significant effects on hair and scalp health. Always start with minimal amounts of pH adjusters.
Consistency: pH can change over time, so it’s important to mix well and retest regularly if you’re adjusting a large batch of shampoo.
Preservative system: Adding ingredients to your shampoo may affect its preservative system, potentially reducing its shelf life or effectiveness.
Ingredient interactions: Some added ingredients may interact with the shampoo’s existing components, altering its performance or texture.
Hair type specificity: What works for one hair type may not be suitable for another. Consider your specific hair needs when adjusting pH.
Professional guidance: If you’re unsure about adjusting your shampoo’s pH, consult a hair care professional or trichologist for advice.
Potential risks:
- Over-acidification can lead to dry, brittle hair and scalp irritation.
- Making the shampoo too alkaline can cause cuticle damage and increased frizz.
- Improper mixing or contamination can introduce bacteria or other microorganisms into your shampoo.
Alternatives to DIY pH adjustment:
Instead of adjusting your shampoo’s pH at home, consider these alternatives:
- Use a clarifying shampoo occasionally to remove mineral buildup from hard water.
- Try a pre-shampoo treatment with diluted ACV to balance your hair’s pH before washing.
- Invest in a shower filter to reduce water hardness.
- Switch to a professionally formulated pH-balanced shampoo that suits your hair type.
While it is possible to adjust the pH of your shampoo at home, it requires careful consideration and precise measurement. For most people, choosing a commercially available pH-balanced shampoo or consulting with a hair care professional will be a safer and more reliable option for addressing pH-related hair concerns.
pH-Balanced Hair Care Innovations
The hair care industry is continuously evolving, with new pH-balanced innovations emerging to address various hair and scalp concerns. These advancements aim to provide more effective, personalized, and convenient solutions for maintaining optimal hair health. Here’s an overview of some recent and upcoming innovations in pH-balanced hair care:
Customizable pH formulations:
Some brands are now offering customizable shampoo and conditioner sets that allow users to adjust the pH level based on their specific hair needs. These products often come with pH testing strips and clear instructions for creating a personalized hair care routine.
pH-adjusting hair treatments:
Advanced leave-in treatments and masks are being developed to help gradually adjust and maintain the optimal pH of the hair and scalp over time. These products work to create a protective barrier that helps buffer against environmental factors that can disrupt pH balance.
Smart pH-sensing hair care devices:
Innovative devices equipped with pH sensors are entering the market. These tools can measure the pH of your hair and scalp in real-time, providing recommendations for products and treatments based on the results.
Microbiome-friendly formulations:
Recognizing the importance of the scalp microbiome in overall hair health, some brands are creating pH-balanced products that also support a healthy scalp ecosystem. These formulations often include prebiotics and postbiotics to nourish beneficial bacteria.
Waterless pH-balanced products:
To address environmental concerns and provide more travel-friendly options, some companies are developing waterless, pH-balanced hair care products. These include shampoo bars, powder shampoos, and concentrated formulas that maintain their pH balance when activated with water.
pH-balancing scalp serums:
Targeted scalp treatments that help maintain an optimal pH while addressing specific concerns like dryness, oiliness, or dandruff are becoming more prevalent. These serums often contain a blend of acids and soothing ingredients to balance the scalp environment.
Natural pH-balancing ingredients:
There’s a growing focus on using natural ingredients that inherently help balance hair and scalp pH. These include herbal extracts, fruit acids, and plant-based oils that can help maintain acidity without the need for synthetic compounds.
pH-balanced dry shampoos:
Innovative dry shampoo formulations are being developed to not only absorb excess oil but also help maintain the scalp’s pH balance between washes. These products often incorporate pH-regulating ingredients that activate upon contact with the scalp’s natural oils.
Color-safe pH technology:
Advanced pH-balancing technology specifically designed for color-treated hair is emerging. These products aim to maintain color vibrancy while ensuring that the hair’s pH remains at an optimal level for health and shine.
pH-adjusting hair accessories:
Some companies are exploring the development of hair accessories, such as brushes or combs, infused with pH-balancing minerals or coatings. These tools aim to help maintain hair’s pH balance during styling and grooming.
Personalized pH analysis services:
Some salons and hair care brands are beginning to offer personalized pH analysis services. These assessments provide detailed information about an individual’s hair and scalp pH, along with customized product and care recommendations.
Environmental pH protection:
Recognizing that environmental factors like pollution and hard water can affect hair’s pH, some brands are developing products with “smart” pH-adjusting capabilities. These formulations adapt to environmental conditions to maintain optimal pH levels.
pH-balanced hair growth stimulants:
New hair growth products are being formulated with pH balance in mind, recognizing that a balanced scalp environment is crucial for healthy hair growth. These products often combine pH-regulating ingredients with growth-stimulating compounds.
Sustainable pH-balanced packaging:
Some eco-conscious brands are exploring packaging innovations that help maintain product pH balance while reducing environmental impact. This includes biodegradable containers and refillable systems designed to preserve product integrity.
As the importance of pH balance in hair care becomes more widely recognized, we can expect to see continued innovation in this area. These advancements aim to provide more effective, personalized, and convenient solutions for maintaining healthy hair and scalp. However, it’s important to remember that while these innovations can be exciting, the fundamentals of good hair care – including proper cleansing, conditioning, and protection – remain crucial for overall hair health.
When exploring new pH-balanced hair care innovations, consider the following:
Consult professionals: Before trying new pH-balancing treatments or technologies, especially if you have sensitive skin or scalp conditions, consult with a dermatologist or trichologist.
Patch test: Always perform a patch test when trying new products to ensure you don’t have any adverse reactions.
Gradual introduction: Introduce new pH-balancing products or treatments gradually into your routine to monitor how your hair and scalp respond.
Holistic approach: Remember that pH balance is just one aspect of hair health. Continue to pay attention to other factors like nutrition, hydration, and protection from environmental stressors.
Quality over trends: While new innovations can be exciting, prioritize products and treatments that have been well-researched and have demonstrated effectiveness.
By staying informed about these innovations and approaching them thoughtfully, you can take advantage of the latest advancements in pH-balanced hair care to achieve and maintain healthy, beautiful hair.